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KENNOL PETROLEUM (PVT.) LIMITED AND OTHERS vs S. 10 — 2022 CLD 859 COMPETITION COMMISSION OF PAKISTAN

Case information

Citation
2022 CLD 859 COMPETITION COMMISSION OF PAKISTAN
Year
2022
Reporter
CLD
Parties
KENNOL PETROLEUM (PVT.) LIMITED AND OTHERS vs S. 10
Subject matter
Service
Provisions referred to
S. 10---

Fields are extracted from the reported citation and judgment text. Where a detail is not stated in the record, it is not shown.

Judgment text as reported

KENNOL PETROLEUM (PVT.) LIMITED AND OTHERS VS S. 10--- Deceptive marketing practices--- Scope--- Marketers traditionally focus on designing advertising campaigns and other promotional strategies to promote a brand name, however, with evolving consumer preferences and laws, trademarks have become just as essential for making products and services distinctive and for building brand recall---Cultural diversity in Pakistani markets makes a compelling case for the importance of product identification by packaging and visual impression---Such has resulted in third parties creating lookalikes of popular products with similar packaging in order to grab consumers' attention and generate demand for their own products in the market---Consumers are seriously susceptible and at a serious risk of falling prey to deceptive confusion pertaining to the origin and quality of the products, due to striking similarity in the complainant's and respondent's trademark.

Other judgments reported in 2022 CLD

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