IN THE MATTER OF SHOW-CAUSE NOTICE ISSUED TO M/S HYUNDAI NISHAT MOTOR PRIVATE LIMITED vs S. 10

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IN THE MATTER OF SHOW-CAUSE NOTICE ISSUED TO M/S HYUNDAI NISHAT MOTOR PRIVATE LIMITED VS S. 10---Deceptive marketing practice---False statement---Industry-wide deceptive market practice---Scope---Individual responsibility of an undertaking under law is not exempted by industry-wide deceptive market practices. Citation Name: 2025 CLD 1276 COMPETITION COMMISSION OF PAKISTANBookmark this Case IN THE MATTER OF SHOW-CAUSE NOTICE ISSUED TO M/S HYUNDAI NISHAT MOTOR PRIVATE LIMITED VS S. 10(2)(b)---Deceptive marketing practice---Well-informed or experienced consumer---Scope---Even well-informed or experienced consumers are entitled to full disclosures of all material information, especially in transactions involving considerable financial commitments. Citation Name: 2025 CLD 1276 COMPETITION COMMISSION OF PAKISTANBookmark this Case IN THE MATTER OF SHOW-CAUSE NOTICE ISSUED TO M/S HYUNDAI NISHAT MOTOR PRIVATE LIMITED VS S. 10(2)(b)---Deceptive marketing practice---Determination---Net general impression---Disclaimer---Effect---Respondent establishment launched its new vehicle in market and in its media campaign introductory prices were prominently displayed in large font---Disclaimer stating "for limited time period only" was printed in a much smaller font, making it nearly illegible whereas period of such price was less than 24 hours---Validity---Deceptive marketing is evaluated based on net general impression of an advertisement---Even if a disclaimer exists, it must be clear, conspicuous and prominently placed to eliminate any misleading effect---Absence of key details in the advertisement of respondent, such as limited quantity of vehicles available at the time of introductory price and the abrupt withdrawal of the offer within 24 hours had raised serious concerns regarding accuracy and transparency of respondent's marketing campaign---Competition Commission imposed penalty upon respondent establishment who had acted in contravention of S. 10(2)(b) of Competition Act, 2010 by omitting to disclose material information related to their product characteristics to consumers---Show cause notice was disposed of accordingly.

IN THE MATTER OF SHOW-CAUSE NOTICE ISSUED TO M/S HYUNDAI NISHAT MOTOR PRIVATE LIMITED vs S. 10 — 2025 CLD 1276 COMPETITION COMMISSION OF PAKISTAN

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