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SHOW-CAUSE NOTICE ISSUED TO M/S 3N-LIFEMED PHARMACEUTICALS vs M/S — 2025 CLD 193 COMPETITION COMMISSION OF PAKISTAN

Case information

Citation
2025 CLD 193 COMPETITION COMMISSION OF PAKISTAN
Year
2025
Reporter
CLD
Parties
SHOW-CAUSE NOTICE ISSUED TO M/S 3N-LIFEMED PHARMACEUTICALS vs M/S
Subject matter
Criminal
Provisions referred to
S. 10---D; S. 10; Competition Act

Fields are extracted from the reported citation and judgment text. Where a detail is not stated in the record, it is not shown.

Judgment text as reported

SHOW-CAUSE NOTICE ISSUED TO M/S 3N-LIFEMED PHARMACEUTICALS VS M/S. RENACON PHARMA LTD. FOR DECEPTIVE MARKETING PRACTICES S.10---Deceptive marketing practice---Misleading information---Unauthorized use of Mark and Certification---Show cause notice was issued to respondent company for use of unauthorized and false "CE" (Confromitè Europèene) and "QMS" (Quality Management System) certification in total disregard to global standardization and certification---Validity---Respondent company's misuse of CE Mark and QMS Certification without prior substantiation amounted to a clear violation of S. 10(2) Competition Act, 2010, which had prohibited dissemination of false or misleading information that lacked a reasonable basis regarding character or quality of goods---Respondent company falsely represented its products as compliant with recognized EU standards and implied that they had been certified by an accredited body, SMIS-AGS, when they were not---Respondent company engaged in deceptive marketing practices and such actions had not only misled consumers but also distorted fair competition for the competitors who had actually adhered to required standards---Conduct of respondent company was direct infringement of statutory obligations under S.10(2)(b) of Competition Act, 2010, warranting legal accountability and corrective measures to ensure compliance with law and protection of consumer rights---Commission imposed cumulative penalty of Rs.20,000,000/- (Twenty Million) which was to be deposited in designated official account---Commission directed respondent company to immediately cease, if any, the use of unauthorized CE Mark and QMS Certification on its product packing and in its submissions to any procuring authority / office---Show cause notice succeeded in circumstances.

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